Firas comes from an advertising background. With a deep love and passion for art, design, and photography, he began his career as a freelance graphic designer in Iraq in 1996, later launching his own design house before relocating to Dubai in 1999.

In Dubai, he joined a small local agency where he wore many hats—Art Director, Designer, Finalizer, Arabic Copywriter, Production Manager, and even Account Manager at times. After three years of mastering every aspect of the business, he moved on to the multinational advertising world, starting with LOWE, followed by JWT, and eventually becoming Regional Executive Creative Director at DDB Dubai.

Firas is one of the most respected, awarded, and well-liked creative leaders in the Middle East’s advertising industry. He has created and inspired work that has earned top honors at every major international awards show, including Cannes Lions, D&AD, One Show, Clio, LIA, NYF, and Dubai Lynx—the list goes on.

With his extensive experience in agency life, Firas brings a profound understanding of the needs of producers, creatives, and clients alike, making collaboration seamless and effective.